Context
Tools
Team
Live Client Presentation - Hello Fresh
Figma, Adobe Suite
AD: Caitlin Kreinheder
Role
Skills
Timeline
Product Designer
AI , Product design
1 month
The Ask
To strategically expand HelloFresh’s market presence by identifying and connecting with underrepresented demographics (or regions).
The Challenge
HelloFresh is perceived as a premium service. This means that cost sensitive consumers tend to assume that it is a service that only consumers with disposable income can afford. This alienates cost-sensitive markets.
The Opportunity
Enhance hellefresh brand presence & deepen emotional connection with Price conscious consumers by expanding exsisting hello fresh product offerings.
The Solution
Many want to learn how to cook better for less. HelloFresh can fulfill this by being not just a meal service but a culinary education platform.